Marketing Career Zone

News

The news is filled with stories about how we are now in a recession.  What does this mean for your Marketing budget?  Usually when times are tough, the Marketing budget is one of the first places that the board of directors, finance director or CFO look to when they are trying to figure out ways [...]

Management

Although new and existing managers are commonly given the benefit of management training to fill skills gaps or ensure that existing skills are kept up-to-date, leadership development tends to be more overlooked.  Given the importance of effective leadership in creating change in the workplace, however, it is perhaps surprising that more people do not choose [...]

A marketing career can take you in many different directions and into many different specialisms and in this, the first of a series of spotlights on marketing jobs, we are going to take a look at the job of a brand manager.  Brand management is, of course, an area to which increasing numbers of companies [...]

Marketing Techniques

With up to 80% of jobs lying within the ‘hidden’ market and never being advertised, it clearly makes sense to put the vast majority of your own efforts to find a new marketing job into this area.  Job hunting in the hidden market, unlike the more traditional methods of finding work, however, is not about [...]

Despite being the No 1 way to find a new job or make a career change, networking, for some people, has a bit of a nasty ring to it.  Somehow it smacks of something false or contrived, of using other people to achieve your own ends.  Those who have jobs in marketing, however, should understand [...]