Plastering your name and your credentials all over the Internet and attending face-to-face networking events is all very well, but what happens if you are already employed and want to start a new career in sales or marketing or simply want to move to a different company? Clearly you are not going to want to [...]
With up to 80% of jobs lying within the ‘hidden’ market and never being advertised, it clearly makes sense to put the vast majority of your own efforts to find a new marketing job into this area. Job hunting in the hidden market, unlike the more traditional methods of finding work, however, is not about [...]
Despite being the No 1 way to find a new job or make a career change, networking, for some people, has a bit of a nasty ring to it. Somehow it smacks of something false or contrived, of using other people to achieve your own ends. Those who have jobs in marketing, however, should understand [...]
Personal branding, along with networking, is of course one of the latest ‘buzz phrases’ in the world of job hunting. For those of us in marketing jobs, the concept of branding should of course be a familiar one, but do we really know how to apply the concept to ourselves?
Actually, personal branding has much in [...]
Although new and existing managers are commonly given the benefit of management training to fill skills gaps or ensure that existing skills are kept up-to-date, leadership development tends to be more overlooked. Given the importance of effective leadership in creating change in the workplace, however, it is perhaps surprising that more people do not choose [...]
A marketing career can take you in many different directions and into many different specialisms and in this, the first of a series of spotlights on marketing jobs, we are going to take a look at the job of a brand manager. Brand management is, of course, an area to which increasing numbers of companies [...]
No matter which job in marketing we choose, for most of us the time will inevitably come when we feel that we have gone as far as we can in our current role and we need greater opportunities. For some, this means seeking out executive jobs with other companies, but for others who are happy [...]
