No matter how much research we do into our career of choice at the outset, sometimes there is no substitute for good old-fashioned experience to help us determine whether it really suits or not. For some, the decision to work in marketing may have been a good one, but over time more specialist areas might [...]
The ability to segment your marketing lists and send personalised, highly relevant messages is a key benefit of collecting and maintaining customer records.
That is…until it goes wrong.
A recent post on the Aweber blog (Segmentation Screwups: How do you recover?) shows what can happen when an email intended for a select group of customers gets broadcast [...]
Did you think about your career over Christmas? If you’re like most people, you’ll have given some thought as to what 2009 might hold for you – will you lose your job? Will you get promoted? Will you get a pay rise? Should you start looking around for something else?
If you’ve been thinking like this, [...]
Mention the word ‘meeting’ and you’ll probably see people’s eyes rolls as they think about the amount of time they’ll waste sitting and listening to people either whining or trying to score points. In fact you’ve probably been to a few meetings in your time where you were asking yourself, “why am I here?”
Meetings don’t [...]
Attending a conference or exhibition used to be seen as a bit of a ‘jolly’, but have you considered how going along could actually help boost your profile and your Marketing career?
Exhibitions and conferences can be a great place for you to pick up useful contacts leading to all sorts of business relationships. This applies [...]
When times are tough it can put added pressure on the Marketing team. Are certain people making life difficult for others at work? London Career Coach Hannah McNamara explains what you can do about it.
Problem behavior at work affects everyone. It affects the people on the receiving end and it also affects those who are [...]
The news is filled with stories about how we are now in a recession. What does this mean for your Marketing budget? Usually when times are tough, the Marketing budget is one of the first places that the board of directors, finance director or CFO look to when they are trying to figure out ways [...]
Everyone says that it’s good to be ambitious, have goals and dreams and to work towards achieving them. We’ve all met at least one person who seems ruthless in the pursuit of their ambitions, so is being ambitious really such a good thing and should be just be happy with what we’ve got? Are we [...]
Do you work in Marketing? Worried about what a recession could mean for you? Marketing Career Zone was designed with YOU in mind. On this website you’ll find information and resources to help you develop a successful career in Marketing - even when times are tough.
You’ll learn about effective Marketing techniques, how [...]
With more and more Marketing professionals feeling uneasy about their job prospects, many are considering whether now is the right time to start their own business or go freelance. Are you one of them?
Whether you are thinking about starting a business on your own, investing in a franchise, going freelance as an interim marketer [...]
