With up to 80% of jobs lying within the ‘hidden’ market and never being advertised, it clearly makes sense to put the vast majority of your own efforts to find a new marketing job into this area. Job hunting in the hidden market, unlike the more traditional methods of finding work, however, is not about [...]
Despite being the No 1 way to find a new job or make a career change, networking, for some people, has a bit of a nasty ring to it. Somehow it smacks of something false or contrived, of using other people to achieve your own ends. Those who have jobs in marketing, however, should understand [...]
Whether for a small, professional service company or for a major brand’s new product, more and more companies are using video to great effect. When it comes to your online spend, here are five reasons why online video is now an vital essential ingredient in your marketing mix.
1) Over three-quarters of internet users are watching [...]
The ability to segment your marketing lists and send personalised, highly relevant messages is a key benefit of collecting and maintaining customer records.
That is…until it goes wrong.
A recent post on the Aweber blog (Segmentation Screwups: How do you recover?) shows what can happen when an email intended for a select group of customers gets broadcast [...]
Attending a conference or exhibition used to be seen as a bit of a ‘jolly’, but have you considered how going along could actually help boost your profile and your Marketing career?
Exhibitions and conferences can be a great place for you to pick up useful contacts leading to all sorts of business relationships. This applies [...]
