Marketing Career Zone

With up to 80% of jobs lying within the ‘hidden’ market and never being advertised, it clearly makes sense to put the vast majority of your own efforts to find a new marketing job into this area.  Job hunting in the hidden market, unlike the more traditional methods of finding work, however, is not about [...]

The ability to segment your marketing lists and send personalised, highly relevant messages is a key benefit of collecting and maintaining customer records.
That is…until it goes wrong.
A recent post on the Aweber blog (Segmentation Screwups: How do you recover?) shows what can happen when an email intended for a select group of customers gets broadcast [...]