Marketing in a Recession
By Hannah McNamara • Nov 13th, 2008 • Category: NewsThe news is filled with stories about how we are now in a recession. What does this mean for your Marketing budget? Usually when times are tough, the Marketing budget is one of the first places that the board of directors, finance director or CFO look to when they are trying to figure out ways of making savings.
It’s a sad fact that it’s only when we’re in danger of losing our budget that we really focus on Return on Investment (ROI) and start to analyze exactly what we’re getting for every penny we spend on Marketing.
Surely being focused on results is just good practice, right?
Now’s a great time to build up relations with the other departments in your organisation and start building the profile of the Marketing department. Help them to see you not as a ‘fluffy’, creative with their head in the clouds, but as a serious business person who has an understanding of the bigger picture.
For some tips on what you can do to improve your Marketing during a recession go to Sign of the Times: Marketing in a Recession
Hannah McNamara is a career coach with well over 15 years experience in Sales & Marketing and is a Chartered Marketer. She has worked both in agencies and client-side, and by the age of 26 was reporting directly to the Chief Executive of a national retail chain. In 2004 she retrained as a professional career coach and set up her business HRM Coaching Ltd in London, UK to help ambitious professionals climb the corporate ladder - for more information and free career boosting resources go to www.hrmcoaching.com
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