E-Mail Marketing: Segmentation Screw-Ups
By Hannah McNamara • Jan 9th, 2009 • Category: Internet MarketingThe ability to segment your marketing lists and send personalised, highly relevant messages is a key benefit of collecting and maintaining customer records.
That is…until it goes wrong.
A recent post on the Aweber blog (Segmentation Screwups: How do you recover?) shows what can happen when an email intended for a select group of customers gets broadcast [...]
